How Does It Work?

The Content Planner is the one and only physical planner for your social media and blog content.

How To Use The Content Planner

Before Each Month

Set 1 to 4 business goals.

For example, increasing your Instagram engagement, running a Facebook ad campaign, adding 5 new Pinterest boards or growing your monthly blog traffic by 10%.

Once you achieve your monthly goals, remember to check them off to show that they're complete.

Stay ahead of upcoming dates on your radar.

Never miss out on important retail opportunities, popular holidays and seasons.

Write down any additional reminders in the On Your Radar section to fit your business, blog or social needs (like a product launch, giveaway or video series for example). 

You'll always be prepared with valuable content for your blog and social way ahead of time and be able to anticipate trends. 

For example, if you start planning your Thanksgiving content two months in advance, once the actual date rolls around, you'll be way ahead of the game with your finished posts, images and captions.

Target your #Hashtags and Hitlist.

Use this section to list out relevant hashtags to include in your posts for the month. Write down a hitlist of accounts to connect and collaborate with to grow your brand and help keep your eyes on the prize. 

For example, if you're a fashion blogger, you might want to include hashtags like #uoonyou and add @urbanoutfitters to your hitlist during the month of July.

Monthly Spreads

Each Content Planner has 16 monthly spreads so you can schedule your content for an entire month (or year) all at once.

This makes it easier to break down your overall marketing strategy into more manageable day-to-day tasks and crush your goals quicker.

Create a theme for each month.

For example, maybe you want your August blog posts to have a Back to School theme or for November, you'd like your Instagram feed to focus on gift giving ideas.

At the beginning of each week, set a small goal to stay focused.

Ideally, this should be related to your monthly goal.

For example, if your goal for February is to gain 5,000 Instagram followers, then each weekly goal should work towards increasing your followers by at least 1,250.

Then throughout the week, make sure to track your wins.

Writing down your accomplishments regardless of their size or impact will keep you motivated by seeing the progress you're making.

This also gives you the opportunity to see if you're not making any progress and if it's time to change up your goals.

For example, if after one week, you've successfully gained 1,250 email subscribers by launching an eBook and sharing it on social media - write it down!

Finish the sentence, 'This month, I will...' and 'This month, I won't...'

Use this space to set personal goals. After all, you are the foundation of your business and once you're operating at your best, your business will as well.

For example, you could write 'This month, I will wake up every day at 6am and do 20 minutes of yoga' and then 'This month, I won't stress about not being perfect'.


Place a social media sticker on a line of each day to plan when, what and where you post.

Use the remaining stickers as visual reminders for giveaways, "Me" time, important dates, coffee dates, reminders, photoshoots, travel, writing your blog posts, scheduling email campaigns and most importantly, taking breaks.

For example, if you set a weekly goal of driving more traffic to your blog through social media, you would alternate the stickers for Twitter, Facebook, Snapchat and Instagram for each day and target each interaction towards promoting your blog. 


Each month includes an entire page dedicated to dreaming BIG.

Draw, mind map, write notes, journal, make lists, doodle or plan your next major idea by using the blank space or lined section.

Get inspired by quotes from some of the most influential, successful and powerful women in the world.

Show us how you use your Content Planner by tagging your photos with #thecontentplanner. We'll be featuring our faves.